Have you ever been curious about the story behind a Kalalou product? If so, you're not alone. Our customers are always asking about our original designs and how we come up with them. With this blog series, we'll be shedding a little light on our creative process with step by step breakdowns of our product development. It's a collaborative process where each member of the design team uses their specific talents to create some of our unique accessories. Join us as we take a peek inside the Kalalou think tank and catch a glimpse of how one of our original designs comes to life!
STEP 1: INSPIRATION
As with any creative process, inspiration is the first step. In this case, Ian, one of our full-time product developers decided to mock up a slight alteration to one of Kalalou's preexisting wall storage pieces, adding a metal shelf for mail.
STEP 2: SKETCHES
Once the idea is there, then it's time for some visual brainstorming. Sometimes we'll go through several sketches and revisions of a design before we decide on the final look. In the sketches above, you can see a few different forms the design took on until Ian decided on the perfect form.
STEP 3: RENDERING
After the design is set, we scan in our drawing and color them in Photoshop so that our manufacturer can better visualize the product and its materials. It's at this point where dimensions and other specs are added. This is, of course, a key step. There's nothing worse than ending up with a 24 foot shelf when you ordered a 24 inch one!
STEP 4: SAMPLES
Soon after that, there will be some communication with the manufacturer. Then, after a few tweaks to the design, they will send us a sample. This is the pass or fail moment for a product. Once we get to see the sample in person, our design team will discuss its merits and decide whether or not to include it in our next catalog.
STEP 5: PHOTOGRAPH
Once the item is chosen to be in the line, our photography team takes over. We go through weeks of photography as we style and shoot each of our new introductions. It's at this moment that the product really takes on a life of its own!
Click here to shop the Metal and Recycled Wood Coat Rack with Organizer from the post!